Jordan Brand Collaboration Story

 A few years ago, Jordan Brand signed its first-ever contract with a football club. A manufacturer with strong basketball DNA created the kit for Paris Saint-Germain, France's strongest team with an outstanding all-star line-up. The cooperation of representatives of two different sports disciplines has become a historic moment. It's an amazing development that the travis scott shop Michael Jordan brand has gone beyond basketball. About Neymar and his first Jordan boots, about fashionable Paris and PSG x Jordan sneakers, Snicker tells the Street Beat Encyclopedia.



The first Jordan boots

At the end of 2014, Nike Football Design Director Nathan Van Hook traveled to Barcelona. The specialist had a meeting with Neymar, where Van Hook was preparing to offer "something special" for him. At Nike headquarters, they have long noticed that the striker often appears in public in baseball caps with the Jumpman logo, so the athlete, like no other, was suitable for the role of the first football player in the Jordans. The idea of ​​integrating the Jordan Brand into football seemed unthinkable, but Neymar was not to be fooled - he confidently agreed.


Jordan boots are based on the flagship Nike Hypervenom. For the design of Neymar's personal version, elements of the Air Jordan 5, the football player's favorite sneakers, were used. The result is a shoe made from Nike ACC matte leather and Flyknit fabric with graphics inspired by the 1990 basketball hit. The design is full of details nodding to the Jordan Brand and Neymar: the number 23, the iconic elephant print and the

 Jumpman on the heel and outsole evoke the heritage of travis scott shop Michael Jordan's name line, while the Brazilian flag, the number 10 and the letters "DL" on the shoelaces - about the footballer's homeland, playing number and Neymar's son, David Lucca.


The premiere of the model took place in 2016 at the Summer Olympic Games in Rio. Wearing Jordan Brand boots, the football player managed not only to win a gold medal, but also to score the fastest goal in the history of games. The collaboration also featured the Air Jordan 5 with a reflective print and original decorations. The NJR x Jordan Collection went on sale in Fall 2016. The following season was the last for Neymar in the camp of Barcelona, ​​after which the Brazilian went to Paris and joined Paris Saint-Germain.



Jordan Brand and fashion capital

Paris is a special city. This is the place where shows of leading brands and designers take place, where shop windows of luxury boutiques shine on the central streets, and tiny independent shops hide in the labyrinths of narrow streets. Fashion life is in full swing here, and Nike, along with the Jordan Brand, has always taken this into account. Since 2004, the Quai 54 streetball tournament has been held in Paris, in honor of which the eponymous collection of clothes and sneakers is released. 

In 2016, the company opens a European premium Nike LAB store in the French capital and, almost simultaneously with it, a major Jordan mono-brand project. It is in Paris that one of the most beautiful basketball courts is located, which Nike serves together with the local brand Pigalle.

In 2017, when Neymar moved to PSG, in addition to the travis scott shop Brazilian, forward Kylian Mbappe, a young talent of French football, strengthened the squad. The transfers of the strikers were not only a successful acquisition for PSG, but also the most important image event that was discussed by the entire football world. In the same year, 

Jordan Brand announces a partnership with PSG. According to Michael Jordan, the brand and the Parisian club position themselves in the same way in terms of sports and style, and the Jordan x PSG collaboration is a natural stage in the development of the basketball brand.

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