Jordan Brand Collaboration Story

 A few years ago, Jordan Brand signed its first-ever contract with a football club. A manufacturer with strong basketball DNA created the kit for Paris Saint-Germain, France's strongest team with an outstanding all-star line-up. The cooperation of representatives of two different sports disciplines has become a historic moment. It's an amazing development that the Michael travis scott Jordan brand has gone beyond basketball. About Neymar and his first Jordan boots, about fashionable Paris and PSG x Jordan sneakers, Snicker tells the Street Beat Encyclopedia.

The first Jordan boots

At the end of 2014, Nike Football Design Director Nathan Van Hook traveled to Barcelona. The specialist had a meeting with Neymar, where Van Hook was preparing to offer "something special" for him. At Nike headquarters, they have long noticed that the striker often appears in public in baseball caps with the Jumpman logo, so the athlete, like no other, was suitable for the role of the first football player in the Jordans. The idea of ​​integrating the Jordan Brand into football seemed unthinkable, but Neymar was not to be fooled - he confidently agreed.


Jordan boots are based on the flagship Nike Hypervenom. For the design of Neymar's personal version, elements of the Air Jordan 5, the football player's favorite sneakers, were used. The result is a shoe made from Nike ACC matte leather and Flyknit fabric with graphics inspired by the 1990 basketball hit. The design is full of details nodding to the Jordan Brand travis scott and Neymar: the number 23, the iconic elephant print and the Jumpman on the heel and outsole evoke the heritage of Michael Jordan's name line, while the Brazilian flag, the number 10 and the letters "DL" on the shoelaces - about the footballer's homeland, playing number and Neymar's son, David Lucca.

The premiere of the model took place in 2016 at the Summer Olympic Games in Rio. Wearing Jordan Brand boots, the football player managed not only to win a gold medal, but also to score the fastest goal in the history of games. The collaboration also featured the Air Jordan 5 with a reflective print and original decorations. The NJR x Jordan Collection went on sale in Fall 2016. The following season was the last for Neymar in the camp of Barcelona, ​​after which the Brazilian went to Paris and joined Paris Saint-Germain.

Comments

Post a Comment

Popular posts from this blog

How to get Jordan shoes in outlet? Diferent models

Image
 Are you looking for some  Jordan outlet shoes and don't know where to start? We tell you how you can take advantage of the offers of original models in this type of footwear. Jordan shoes are one of the most used accessories in the world, despite the fact that their price may be high for some people. For this reason,  air jordan chateau rouge   shopping at Outlet is beneficial if you are looking for the quality of this great brand, but with options that suit your budget. In the outlet you can get different products that are from previous seasons, but at a lower price. It is a bargain for this type of shoe and for any clothing from other brands . Search in the best places and apply the keys that we give you to get your Jordan shoes with great discounts. Discover how to buy Jordan shoes in outlet Buying Jordan sneakers in outlet is possible, if you manage to do the perfect search. It is important to do it in a recognized store , which also sells these original seasona...
Read more

THE STORY OF SIMPLE PALM ANGLES : T-SHIRT

Image
IN THE BEGINNING THERE WAS LINEN It is traditionally believed that the T-shirt celebrated its centennial anniversary in 2013: they say this wardrobe item appeared in 1913, when American sailors began to it as underwear.  However, this uncomplicated thing, to which we are all so  palm angels   accustomed, has a more eventful and solid history. If you dig deeper, you can find out that its prototype appeared in the 19th century. In fact, it all started with a red flannel overall worn by workers from the same America. This jumpsuit was patented in New York in 1868 and also applied to underwear. He perfectly coped with his main task: he warmed well in the cold. But as soon as the heat set in, he turned into a real gas chamber.  It is not surprising that the previously inseparable bottom and top were separated and gradually began to live an independent life. So not only did the harbinger of the modern T-shirt appear - without knowing it, absolutely unintentionally, savvy A...
Read more

SHOES AND CUSHIONING TECHNOLOGY: ALL KINDS OF CUSHIONING

Image
Boost, Air, Gel, are just some of the cushioning technologies that make the sneakers on your feet so comfortable. Now most brands have changed their approach to ensure maximum comfort at all times and focus heavily on cushioning by investing in technology. Once there was no real cushioning system in shoes. Previously, the midsole was made only of EVA (ethylene vinyl acetate), an elastic material similar to rubber. But in the 1970s, Nike broke the mold by introducing Air technology. Asics launched Gel cushioning in 1980 and adidas introduced the Boost revolution in 2013. Since then, Under Armor,  jordan dior , New Balance and many other brands have had to evolve to keep up with the times and innovations in the EVA midsole. creating their own amortizations. Nike Certainly the Swoosh offers the widest range in terms of cushioning. After introducing the Air unit , Nike also developed Zoom Air technology in 1995, which is a series of Air units interspersed with highly conductive nylon o...
Read more