The Ultimate Guide Why Sports Brands Release Sneakers With Heels?
Giants such as Nike, adidas and New balance also make anti-sneakers.
Sneakers are always about sport, comfort and movement. It would seem a fair statement. However, in the 21st century, it ceased to be like that.
Sometimes the latest releases in the sneaker industry look very strange: for example, a new pair of nike Yeezy looks more like felt boots than sneakers shopbelart or even boots.
Moreover, adidas throughout the second half of 2021, as it were, hints to its audience that designer Jeremy Scott is returning to the sneaker game: the world again saw his sneakers with wings , as well as cute slates for the pool, in which it is better not to go to the pool, because they decorated with a teddy bear face.
Of course, by and large, these are all anti-sneakers: sports brands seem to be trolling themselves. They produce footwear that is not only not meant to be athletic, but does not even have any references to sports, or deny them.
For luxury brands such as Balenciaga, this is certainly not news: the cult Triple sneakers weighed almost a kilogram and had nothing to do with sports. Nevertheless, the brand also has models that try to mimic a sporty silhouette. Users immediately compared the brand's fresh sneakers to a pair from running mastodon Asics.
And for the last two decades, something like this has happened: brands have been producing sneakers for the lifestyle (normal everyday walking), but they include technologies from the past, as if creating a sports atmosphere for ordinary people - not runners, not basketball players, but just for clerks and others not very mobile townspeople.
Such sneakers, imitating sports, are announced, for example, the New Balance 2002r models with N-ergy technology, adidas Ozweego with Adiprene and a lot of sneakers with a lot of technology.
However, the sports theme is too obvious for connoisseurs of sneakers (mind you - not sports fans). Couples who skillfully reproduce the spirit of competition and records are undoubtedly successful (the Nike Air Jordan 1 is immortalized by the already legendary sports career of Michael Jordan). But sneakers cause wild hype if they are truly rare, funny, and even insane.
Perhaps the record holders in the top of anti-sneakers are sneakers with heels. The most famous appearance of such shoes was in 2013. Then the already mentioned designer Jeremy Scott included in his collaboration with the adidas brand not only plush sneakers, but also sneakers that can add at least 10 centimeters to your height.
The heels appeared in both adidas lookbook and Vogue, where Scott's models were shod in a fresh collaboration. Three years later, Puma launched heels with a collaboration with singer Rihanna, and importantly, this release was billed as feminine, while many Jeremy Scott sneakers - with both cubs and heels - could be found in large sizes.
Even later - in 2018 - Nike wanted to repeat the "heeled triumph" in collaboration with Comme des Garçons, but they limited themselves to just one silhouette, and their pair turned out to be "too normal". Sneakerheads still remember Jeremy Scott for scandals and pretentiousness, and it was really difficult to repeat his experience.
The toy sneaker is second in this makeshift top and is definitely not for kids. The master of this genre is again Jeremy Scott, who shocks the audience with kitsch and sometimes not very clear humor (for example, no one appreciated sneakers with shackles ).
The designer has embodied his creative work in collaboration with adidas, and there is a huge choice here: colorful bears, pink poodles, funny pandas, joyful gorillas and much, much more ...
Next in line in the top are sneakers made of strange materials that are generally not adapted for anything, not to mention sports. And here the championship is given to the Nike brand, or rather, to its skateboarding division Nike AirJordanPink .It must be admitted that it is these pairs that often turn out to be very expensive for resale.
One of the oldest such examples is the 2006 Nike Dunk SB High Papa Bear, which was fur. Whether it is convenient to do kickflips in fur sneakers is a rhetorical question. Is it possible to resell them for more than $ 1000 - a question with a definite answer "yes".
But relatively recently, there were similar pairs made from deliberately inappropriate materials, for example, the collaboration between Nike SB and the Strangelove skate shop in 2020.
The launch of the sneakers was timed to coincide with Valentine's Day, and the pair itself consisted of a good half of pink velvet fabric, which deteriorated from the slightest contact with the asphalt. For the sake of fairness on the Nike promo they immediately showed them "in action" and already beaten, hinting that such sneakers would not last long in skateboarding (like most lovers in real life).
Well, to end our top, perhaps the most hated models by sneakerheads are sneakers-sandals. Why they were made and for whom is a serious question, and no one knows the answer to it. Their recipe is as follows: the brand takes the model most beloved by its audience, brutally cuts off the backdrop and sells it a little cheaper than the original yeezy sneakers.
Such models really do not have functionality. They have not become full-fledged summer shoes due to the fact that they simply do not have a back. But these are not sneakers now, but some stumps. So, "stumps" are made from New Balance 990v3, a didas Stan Smith , Nike Air Force 1 and many other models.
It's up to you to decide which side to take - "real sneakers" or not quite. Nevertheless, everything is not so simple even in ordinary sports shoes - who knows what she will slip you: a collaboration with heels, plush pairs or a teddy bear toy as a gift. Even if for comfort, and even more so for physical activity, such sneakers are not suitable, but they are suitable in order to join fashion and art in an unusual way.
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