THE NEW SNEAKERS BECOME A POLITICALLY CORRECT

From Kamala Harris to the Biden clan, passing through the Royal House. Nobody gives up on sneakers. Comfortable, trendy, designer and successful. Today the "old" tennis shoes have become a politically correct

Who would have thought that shoes would be held at a presidential inauguration ceremony (not forgetting Sanders' mittens ). Well yes. The most exclusive accessory. The indispensable must have today are sneakers . Sneakers. Tennis shoes, sports shoes. Call them whatever you like. They are the ones who have mixed up the sense of glamor and also of the fashion economy . And to think that some time ago the emphatic news of the triumph of the colored sneakers of the Lidl supermarket seemed almost fake news , completely sold out in the blink of an eye.

And, since Kamala Harris thought of posing for Vogue with a pair of black Converse All Star on her feet, the frenzy of yet another sports shoe never stops. The race to buy "famous" sneakers does not stop. On January 20, at the inauguration day of the 46th President of the United States of America, Joe Biden, we witnessed an exceptional event. Which? The success of sneakers .

What has been most scrutinized and placed under the magnifying glass by fashion addicts (apart from the splendid Amanda Gorman in yellow)? Not Lady Gaga's braids, not J-Lo's total white. But the Nike Air Jordan sneakers and the Dior shoes of the Biden / Harris clan .


The Air Jordan "Sisterhood" of Maisy Biden worn without embarrassment on a long dress from white to red polka dots fantasy, have doubled their value and have gone sold out of all online sales platforms.

While the Air Jordan 1 OG Dior / Nike - a well thought-out capsule between the two brands - by Nikolas Ajagu , boyfriend of Kamala Harris' niece , have seen their price skyrocket , which today is around 7,000 dollars . But the even more surprising thing is that they are nowhere to be found. Collectors and fetishists (?) Of top fashion sneakers are warned.

Is being proudly informal a new political style choice? Perhaps. Appearing consistently normal pays off. And a simple, almost conversational look, with sneakers in tow , too. Barack Obama in Adidas and Michelle with his gray and pink Lanvin had already thought about it in his time . But not only. We have found that Kamala Harris' much talked about black Converse All Star has an exceptional pioneer. John Fitzgerald Kennedy . In his political beginnings he wore an identical pair. However, even on this side of the Channel there are disproportionate numbers of sales. The sneakers Louis Vuitton blue Brigitte Macron are going really hot cakes.

Not to mention the low-cost choices of the Duchess of Cambridge Kate Middlenton and Prince William that drive English subjects crazy. The Superga white and Marks & Spencer striped Kate are at the foot of all the British it-girls that you meet. While William's green Nike with white swoosh, which can be purchased in Shop Belart store, even in the provinces, give a sense of normality to this shoe that now dominates the shelves of the most popular fashion shoe stores.

Buying “famous” and designer sneakers is now an established non plus ultra. The extreme limit which can be reached and beyond which it is impossible to go, let's face it. You spend mind-boggling figures. You have to have them at all costs. Even pre-loved. And the 'reason of state' takes care of the red carpet today. Which has managed to turn them into a real must-have. What will be the next step?


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